Inbound is a customer-centric methodology of
- developing buyer personas;
- attracting qualified website visitors with quality content;
- converting visitors into leads;
- nurturing leads to become customers; and
- turning customers into promoters.
The conversion of visitor to customer is accomplished through the delivery of user-optimized content and promoted by the most effective channels such as web pages, blogs, landing pages, emails, and social media posts.
Learn more by visiting "What is HubSpot?"
Inbound Marketing: 2013 – 2017
HubSpot's Inbound Certification includes 12 classes that teach the core elements of the inbound methodology, including website optimization, landing page construction, content creation, lead generation, email marketing, social media best practices, and inbound sales.
HubSpot Designer: 2013, 2015 – 2017
The HubSpot Content Optimization System (COS) blends content and context to create a streamlined user experience for blogs, websites, landing pages, and email campaigns. This certification covers responsive design, usability, optimization, and customization.
Web Content Writing